Our Vision


Spring 2018 Project Update – Regency Center Commits to Alternative #2

You spoke, and the results are in! Last month, we received more than 400 community letters during the Costa Verde Center Revitalization Project’s Draft Environmental Impact Report public comment period. More than 90 percent of the letters we received shared their overwhelming support for Alternative #2, the Reconfigured Parking and Increased Pedestrian Amenities Alternative. Regency Centers has decided to implement the community’s recommendation, which provides the following community benefits:

  • Lowers the height of the Bristol Farms parking garage to maintain existing views for nearby residents
  • Minimizes noise impacts and enhances views for residents by enclosing the Bristol Farms parking
  • Garage and adding greenery to the roof and back wall
  • Improves pedestrian safety by eliminating the Bristol Farms parking garage visitor vehicle entrance
  • Removes vehicles from “Main Street” to enable easy cross shopping
  • Adds a pedestrian friendly entrance at the corner of Nobel Drive and Genesee Avenue
  • Removes the 120 residential units planned for the McDonald’s site

We appreciate the input the community has provided throughout this process and look forward to bringing your recommendation to the Planning Commission and City Council this summer. If you’d like to write a letter to the Mayor and City Councilmembers and attend the approval hearings to speak on behalf of the project, please email us at Connect@CostaVerdeCenter.com.



for the area along Genesee Avenue to design and create a cohesive urban environment with direct connections to surrounding uses and transit.

— City of San Diego’s Planning Department report


March 2016

Submitted project application to City and began outreach program

July 2016

Held City public meeting

January 2018

Released Draft Environmental Impact Report


Hold University City Planning Group, Planning Commission and City Council hearings

Late 2019

Begin construction


“Regency officials met with nearly 250 neighbors of the center [mid November] to gather feedback on needs such as improving traffic circulation and adding pedestrian and bike-friendly amenities.”

– San Diego Business Journal

Read full article on their website here!
Download PDF of the article here!

“Costa Verde Center has been an integral part of University City for nearly three decades, serving the everyday needs of the local community, and we are committed to ensuring that it stays this way,” said John Murphy, vice president of investments and project executive for the Costa Verde project for Regency.

Read full article on their website here!
Download PDF of the article here!

When Costa Verde was built in 1989, there was little else around it. Since then, several multi-story apartment buildings have gone up and more are planned, including four apartment towers adjacent to the shopping center. “It [Costa Verde Center] has performed well for us,” Regency Centers’ Vice President John W. Murphy said, “but the center has become outdated…”

– San Diego Business Journal

Download PDF of the article here!

The City of San Diego released the project’s Draft Environmental Impact Report (EIR) on January 31, 2018. This is a major milestone for the project, as it allows the community to offer comments about the project. The Draft EIR can be reviewed on the City’s website. Comments can be submitted to DSDEAS@sandiego.gov until April 2, 2018.

– The Times of San Diego

Download the Draft EIR here!