VISION FOR A NEW NEIGHBORHOOD HUB

To better serve the University City community, Regency Centers would like to transform the Costa Verde Center into a beautiful, high quality, walkable environment with direct connections to the future Mid-Coast Trolley Station. Regency Centers’ vision is to create a unique neighborhood destination that becomes the “heart of the community.”

  • More Shops &
    RESTAURANTS
  • BETTER Parking &
    TRAFFIC CIRCULATION
  • DIRECT ACCESS TO
    NEW Trolley Station
  • Boutique
    hotel
  • OUTDOOR Gathering
    Spaces
  • SUSTAINABLE
    DESIGN

Help us reimagine Costa Verde Center by sharing your thoughts:

Project Plan Application

THE PROPOSED [COSTA VERDE CENTER] PROJECT WOULD BE THE LAST PIECE OF THE PUZZLE

for the area along Genesee Avenue to design and create a cohesive urban environment with direct connections to surrounding uses and transit.

— City of San Diego's Planning Department report

Project Timeline

March 2015

Approval from San Diego Planning Commission to submit a project application.

APRIL 2015 -
PRESENT

Listen to the community's feedback and ideas.

NOVEMBER 2015

Host Connect @ Costa Verde, a community open house.

MARCH 2016

Submit project application to the City of San Diego.

JANUARY 2016-
2019

Connect with the community on additional ideas and improvements.

Connect @ Costa Verde | Community Open House

Thank you to all our neighbors who connected with us at the open house! Your ideas will help us to reimagine Costa Verde Center. If you were unable connect with us in person, we hope you will take a moment to review our event materials, and let us know if you have an idea to share!

Based on the feedback we received at our recent open house and from meetings with community leaders, the
plans for Costa Verde Center now include:

  • a community room,
  • more bike parking,
  • space for a pharmacy
  • solar panels and
  • a neighborhood garden!

In The News

Regency officials met with nearly 250 neighbors of the center [mid November] to gather feedback on needs such as improving traffic circulation and adding pedestrian and bike-friendly amenities.

– San Diego Business Journal

Read full article on their website here!
Download PDF of the article here!

“Costa Verde Center has been an integral part of University City for nearly three decades, serving the everyday needs of the local community, and we are committed to ensuring that it stays this way,” said John Murphy, vice president of investments and project executive for the Costa Verde project for Regency.

– San Diego Metro

Read full article on their website here!
Download PDF of the article here!

“The new Costa Verde Center will be designed to complement the current neighborhood,” said project manager David Malmuth. “While large-scale construction is underway at the regional shopping center across the street, very little neighborhood-focused retail has been added to the community. Our goal is to fill this gap by working closely with our neighbors to deliver more of what they love.”
– The Times of San Diego

Read full article on their website here!
Download PDF of the article here!

The future of Costa Verde is…

  • A Neighborhood Hub
  • Inspired Design
  • A Place to Gather
  • Connecting the Community
  • Easily Accessible
  • New Experiences

STAY IN THE LOOP

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Costa Verde Center!